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DTSTART;TZID=Europe/Helsinki:20260521T083000
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UID:15081-1779352200-1779361200@www.photonics.fi
SUMMARY:Breakfast Invitation: Strong brand – a competitive advantage
DESCRIPTION:Still time to join us for our exclusive breakfast session at Roschier\, Kasarmikatu 21 A\, Helsinki. \n\n\n\n\n\n\n\nBuilding a breakthrough company in tech requires exceptional science\, innovation\, engineering\, and increasingly\, a strong brand. Yet many early-stage and scaling companies underestimate the tangible business value that a well-built brand can create. \n\n\n\nWe warmly invite founders\, owners\, and leadership teams of technology-driven start-ups and scale-ups to join us for a focused morning session at Roschier’s. In this short\, high-impact event\, we will explore how brand building translates into real business advantage: from attracting partners and talent to strengthening market position\, credibility\, and ultimately company valuation with smart\, well-targeted investments in brand. \n\n\n\n08.30  \n\n\n\nBreakfast and networking \n\n\n\n09.00  \n\n\n\nOpening words  \n\n\n\nJohanna Flythström\, Partner\, Roschier \n\n\n\n09.10  \n\n\n\nNEW speaker confermed! \n\n\n\nCase Bluefors: The business benefits of a compounding reputation – how credibility and visibility accelerate growth \n\n\n\nIngela Waismaa\, Director Marketing and Communications \n\n\n\n09.40  \n\n\n\nBrand design that works – practical principles for building distinctive\, scalable brands \n\n\n\nArttu Salovaara & Martin Mohr\, CEO & CCO\, Bond \n\n\n\n10.10  \n\n\n\nLegal aspects of a strong brand – protecting and structuring your most valuable intangible asset \n\n\n\nMarkku Tuominen\, Partner\, Roschier \n\n\n\n10.50  \n\n\n\nKey take-aways \n\n\n\nWe will provide a clear and practical foundation for understanding why brand matters in deep tech\, and how to build one strategically. Looking forward to meet you!
URL:https://www.photonics.fi/event/breakfast-invitation-strong-brand-a-competitive-advantage/
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