Breakfast Invitation: Strong brand – a competitive advantage

Still time to join us for our exclusive breakfast session at Roschier, Kasarmikatu 21 A, Helsinki.

Building a breakthrough company in tech requires exceptional science, innovation, engineering, and increasingly, a strong brand. Yet many early-stage and scaling companies underestimate the tangible business value that a well-built brand can create.

We warmly invite founders, owners, and leadership teams of technology-driven start-ups and scale-ups to join us for a focused morning session at Roschier’s. In this short, high-impact event, we will explore how brand building translates into real business advantage: from attracting partners and talent to strengthening market position, credibility, and ultimately company valuation with smart, well-targeted investments in brand.

08.30 

Breakfast and networking

09.00 

Opening words 

Johanna Flythström, Partner, Roschier

09.10 

NEW speaker confermed!

Case Bluefors: The business benefits of a compounding reputation – how credibility and visibility accelerate growth

Ingela Waismaa, Director Marketing and Communications

09.40 

Brand design that works – practical principles for building distinctive, scalable brands

Arttu Salovaara & Martin Mohr, CEO & CCO, Bond

10.10 

Legal aspects of a strong brand – protecting and structuring your most valuable intangible asset

Markku Tuominen, Partner, Roschier

10.50 

Key take-aways

We will provide a clear and practical foundation for understanding why brand matters in deep tech, and how to build one strategically. Looking forward to meet you!