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What do you sell? Products or customer benefits?

November 17, 2020 @ 3:00 pm 5:00 pm EET

Your customer is NOT interested in your technology or products. He is interested in his business problems and the benefits you can bring to his business. Thus, your sales message should NOT explain what YOU DO. It should explain what your CUSTOMER DOES, with your help.

Speaker Valtteri Tuominen, PhD, MBA

Valtteri is specialized in the question “how to sell technology?” and holds the only PhD in Finland on the topic. Valtteri Tuominen

Valtteri has worked with over 100 small and medium sized tech companies in Finland in the recent years. Valtteri has helped these companies in sales and strategies to enter global markets. 

Valtteri’s background comes from the automotive industry, working in over 20 countries. He built a multi-million-dollar business to USA selling photogrammetric multi-camera systems.  

In his work, Valtteri combines strong academic background with hands-on sales experience.

Valtteri’s web-pages

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