What do you sell? Products or customer benefits?
Your customer is NOT interested in your technology or products. He is interested in his business problems and the benefits you can bring to his business. Thus, your sales message should NOT explain what YOU DO. It should explain what your CUSTOMER DOES, with your help. Speaker Valtteri Tuominen, PhD, MBA Valtteri is specialized in… Read More »What do you sell? Products or customer benefits?